TRENDS, RESULTS AND CHALLENGES - STUDY OF

TENDÊNCIAS, RESULTADOS E DESAFIOS - ESTUDO DAS PRÁ

Authors

  • Ítalo José de Medeiros Dantas FEEVALE - UNIVERSIDADE FEEVALE
  • Marcelo Curth FEEVALE - UNIVERSIDADE FEEVALE
  • Débora Pires Teixeira UFRRJ - UNIVERSIDADE FEDERAL RURAL DO RIO DE JANEIRO
  • Glauber Soares Júnior UEMG - UNIVERSIDADE DO ESTADO DE MINAS GERAIS
  • Fabiano Eloy Atílio Batista UEMG - UNIVERSIDADE DO ESTADO DE MINAS GERAIS

DOI:

https://doi.org/10.29183/2447-3073.MIX2025.v11.n3.41-67

Keywords:

Sustainability, footwear industry, sustainable origin certification, eco-efficient practices, post-pandemic challenges

Abstract

This study analyzed the trends, challenges, and outcomes related to sustainable practices in the Brazilian footwear industry during the post-pandemic period (2022–2023). The objective was to identify initiatives and advancements that integrate sustainability into the sector's production processes. The research employed thematic-categorical content analysis based on 21 reports from Abicalçados, organizing information into three main axes: trends, results, and challenges. The findings revealed an increased use of eco-efficient materials, greater achievement of certifications, such as the Sustainable Origin seal, and recognition in national and international events. Social responsibility initiatives, including donations and collaborative campaigns, were also highlighted. However, significant barriers were identified, such as high implementation costs, a lack of skilled labor, and legislative complexity. The study concludes that sustainability has become an essential strategy for the sector's competitiveness, although challenges persist. Practical implications include the need for enhanced training and encouragement of partnerships.

Author Biographies

  • Ítalo José de Medeiros Dantas, FEEVALE - UNIVERSIDADE FEEVALE

    Professor in the Bachelor’s Degree in Fashion Design at the State University of Minas Gerais – Passos Academic Unit, where he serves as leader of the Laboratory for Studies in Fashion, Sustainability, and Meanings (LEMOSS), a research group certified by CNPq. PhD candidate in Cultural Processes and Expressions at Feevale University; Master in Design from the Federal University of Campina Grande (2021); Specialist in Communication, Semiotics, and Visual Languages from Braz Cubas University (2021); and graduate in Fashion Design from the Federal Institute of Education, Science, and Technology of Rio Grande do Norte (2019). He was a substitute professor in the area of management processes and quality control in the apparel industry at the Federal Institute of Education, Science, and Technology of Rio Grande do Norte – Caicó Campus between 2022 and 2023. Works as a Freelance Designer in the areas of fashion collection planning and development and print design. His master’s dissertation was selected for exhibition at the 35th Design Award of the Museum of the Brazilian House, in the category of unpublished written works. He has presented articles, abstracts, and essays, in remote format, at conferences in countries such as Argentina, Canada, Spain, France, India, England, Italy, Portugal, Russia, and Turkey. A multidisciplinary researcher with academic and professional interests in different areas, with emphasis on Design, Fashion, and Applied Statistics, working mainly on the following topics: visual communication; morphology of artifacts; empirical studies; market research with a focus on consumption; statistical inference; applied artificial intelligence; and exploratory data analysis.

    LATTES: http://lattes.cnpq.br/3950194171500432 ORCID: https://orcid.org/0000-0003-0710-6142
  • Marcelo Curth, FEEVALE - UNIVERSIDADE FEEVALE

    He holds a PhD in Administration from the University of Vale do Rio dos Sinos (UNISINOS), a Master’s degree in Administration and Business from the Pontifical Catholic University of Rio Grande do Sul (PUC-RS), a Postgraduate degree in Administration and Marketing from Gama Filho University, a Postgraduate degree in Education from SENAC-RS, a Postgraduate degree in Mentoring Teacher Education from the University of Tampere (Finland), and a Bachelor’s degree in Sports Science from the Lutheran University of Brazil (ULBRA). He is a professor in the Graduate Program in Cultural Processes and Expressions and in the Graduate Program in Administration at Feevale University, working as a researcher on topics related to Marketing. He teaches undergraduate and graduate courses on Strategic Marketing, Relationship Marketing, Consumer Behavior, Management, and Entrepreneurship in Health and Sports. He is coordinator of a postgraduate (Lato Sensu) program in Sports Management. He served as coordinator of the Government of the State of Rio Grande do Sul’s Digital Health Program for the Metropolitan and North Coast Region. Manager of sports and extension programs and projects. Thematic editor of journals in the fields of Entrepreneurship and Management, Marketing, Consumption, and Sustainability. Thematic coordinator of the Working Groups (GTTs) on Business Modeling and Entrepreneurship, and member of the Sports Marketing GTT of the Brazilian Association of Sports Management (ABRAGESP), as well as leader of the theme Family Business and Succession at the National Association for Studies in Entrepreneurship and Small Business Management (ANEGEPE). His research interests include consumer behavior, relationship marketing, and strategic marketing. He is a partner-owner of consulting and training companies, providing consultancy in marketing strategies for micro and small businesses.

    LATTES: http://lattes.cnpq.br/9274460542090840

    ORCID: https://orcid.org/0000-0002-9361-8373

  • Débora Pires Teixeira, UFRRJ - UNIVERSIDADE FEDERAL RURAL DO RIO DE JANEIRO

    Graduated in Home Economics from the Federal University of Viçosa - UFV (2001–2005), Specialist in Strategic Management and Quality from Cândido Mendes University - UCAM (2009), Master (2007–2009) and PhD (2017–2019) in Home Economics from UFV. Associate Professor at the Institute of Applied Social Sciences of UFRRJ (2012–present), with a focus on the History of Fashion and Clothing, Clothing Production Processes, Garment Industry, Textile Handcraft, and Old Age and Media. She is a member of the research groups Social Studies in Hospitality, Leisure and Gender (UFRRJ), Work and Consumption (UFV), and the Clothing and Fashion Research Center – NUPEVEM (interinstitutional), being responsible for organizing the Fashion, Management, and Design Seminar (SEMGED). Permanent faculty of the POSTGRADUATE PROGRAM IN HERITAGE, CULTURE, AND SOCIETY – PPGPACS/UFRRJ.

    LATTES: http://lattes.cnpq.br/2910697556921693

    ORCID: https://orcid.org/0000-0002-3143-8676

  • Glauber Soares Júnior, UEMG - UNIVERSIDADE DO ESTADO DE MINAS GERAIS

    Collaborating Professor in the Graduate Program in Cultural Heritage, Landscapes, and Citizenship, Department of History (DHI) at the Federal University of Viçosa (UFV). Professor (since 2024) and Deputy Coordinator (2025–2027) of the Bachelor’s Degree in Design at the State University of Minas Gerais – Ubá Academic Unit (UEMG, Ubá). Holds a PhD from the Graduate Program in Processes and Cultural Manifestations (Interdisciplinary in Social Sciences and Humanities) at Feevale University, focusing on the research line “Memory and Identity.” Master’s degree in Home Economics from the Center for Human Sciences, Letters, and Arts at the Federal University of Viçosa (PPGED/UFV), where he contributed to the research line “Work, Consumption, and Culture.” Holds a specialization in Textile Technology and Fashion from Unyleya, with a particular interest in artisanal textile processes and production. Began his academic journey with a Bachelor’s degree in Fashion Design at the Federal Institute of the Southeast of Minas Gerais – Muriaé Campus (IFSEMG). Was a member of the research group “Art, Dress, and Fashion History: Interactions and Theoretical-Methodological Approaches” at Feevale University. Additionally, between 2021 and early 2023, served as Associate Editor of Oikos: Family and Society in Debate, linked to the Graduate Program in Home Economics at the Federal University of Viçosa. His field of interest includes Research Methodology, Design Processes, Fashion Design, Textiles, Textile Handcraft, Sustainability, Material Culture, Intangible Cultural Heritage, and Gender. His interdisciplinary research focuses especially on the study of regional and local cultures.

    LATTES: http://lattes.cnpq.br/9649333341548747

    ORCID: https://orcid.org/0000-0001-9902-9740

  • Fabiano Eloy Atílio Batista, UEMG - UNIVERSIDADE DO ESTADO DE MINAS GERAIS

    Collaborating Professor in the Graduate Program in Cultural Heritage, Landscapes, and Citizenship (UFV). Professor of the Bachelor’s in Design and Deputy Head of the Design Department (2024–2026) at UEMG – Ubá, where he also serves as Research Coordinator (2023–2025). Teaches Arts in basic education and private networks (APOGEU and Rede Sagrado). Holds a PhD and Master’s in Social Policy (UFV) and is a PhD candidate in Arts, Fashion: History and Culture (UFJF). Specialist in Fashion, Culture, Art, Digital Media, and Education. Former Associate Editor of Oikos (2020–2024) and member of the Municipal Council of Cultural Policy of Ubá. Research interests include Fashion and Design, Art and Education, Cultural Studies, Heritage, and Tourism.

    LATTES: http://lattes.cnpq.br/0058785649666554

    ORCID:  https://orcid.org/0000-0001-7067-560X

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Published

2026-01-10

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Vol. 11 No. 3 (2025): v. 11 n. 3 (2025): Edição especial ENSUS 2025

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Científica

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Copyright (c) 2025 Ítalo José de Medeiros Dantas, Marcelo Curth, Débora Pires Teixeira, Glauber Soares Júnior, Fabiano Eloy Atílio Batista

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TRENDS, RESULTS AND CHALLENGES - STUDY OF: TENDÊNCIAS, RESULTADOS E DESAFIOS - ESTUDO DAS PRÁ. (2026). Mix Sustentável, 11(3), 41-67. https://doi.org/10.29183/2447-3073.MIX2025.v11.n3.41-67

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