SUSTAINABILITY IN THE CLOTHING INDUSTRY: CASE STUDY IN A COMPANY IN THE PARTY FASHION SEGMENT

Abstract

The unbridled progress, especially that related to the Fashion’s Segment, has generated a series of economic, social and environmental impacts easily identified through unbalanced conditions such as environmental degradation and pollution. From this scenario, we sought to understand the relationship between Sustainability and the Apparel IndustryProductive System, with the objective of investigating alternatives to systematize productive practices for the apparel industry, mainly stimulating the environmental sustainability of the processes. Through a case study in a clothing industry in the Fashion Party segment in the city of Uberlândia/MG, this work, of a qualitative nature and exploratory character, analyzes and discusses the Fashion System and its elements, as well as the principles of Sustainable Design. The reflections on sustainability and fashion were based on the mentioned theoretical framework and allowed to identify the company's sustainable maturity level and the actions already achieved. The obtained results include general guidelines for the gradual systematization of actions focused on sustainability, which will enable companies especially those fromthe Fashion Party segment to continuously progress towards the growth of their level of sustainable maturity.