BUSINESS MODEL CANVAS AND SUSTAINABLE PRODUCT-SERVICE SYSTEM DESIGN: PROPOSAL FOR A CONVERGENT APPROACH FOR DESIGNING SUSTAINABLE AND INNOVATIVE BUSINESS MODELS

claudio pereira de sampaio, Suzana Barreto Martins

Resumo


This paper presents the results of a research on the applicability of the sustainable product-service system design (S.PSS) and business model design, adopting Business Model Canvas as a main tool. This resource is an essential part of an integrated and modular methodology for research and development (R&D) that was designed to support the development of new materials, products and business models from solid waste, but also useful in other projects focused in sustainable innovation. The research methodology included, beyond critical literature review, the construction of the methodological model, including one-page briefs for each tool incorporated in the model. The results pointed out that is possible to combine sustainability and business in a comprehensive and feasible method to improve the quality of R&D projects on solid waste, in a more systemic way.


Palavras-chave


Product-service system design; business model design; research & development project.

Texto completo:

PDF/A (English)

Referências


BROWN, T. Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. São Paulo: Campus, 2010.

DORST, K., Design Problems and Design Paradoxes. Design Issues: Volume 22, Number 3 Summer 200622(3), pp.4–17. Available at: http://www.mitpressjournals.org/doi/pdf/10.1162/desi.2 006.22.3.4. Accessed dec18 2014, 2006.

KIM, C., MAUBORGNE, R. A Estratégia do Oceano Azul: como criar novos mercados e tornar a concorrência irrelevante; Rio de Janeiro: Campus, 2005.

OSTERWALDER, A. PIGNEUR, Y. Business Model Generation – Inovação em modelos de negócios: um manual para visionários, inovadores e revolucionários. Rio de Janeiro: Alta Books, 2011.

OSTERWALDER, A., PIGNEUR, Y., BERNARDA, G., SMITH, A. Value Proposition Design. Trad. Bruno Alexander, ilustrado por Trish Papadakos. Sao Paulo: RIES, E. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Crown Publishing, 2014.

SAMPAIO, C.P.; MARTINS, S.B.; ALMENDRA, R.A.; MOREIRA DA SILVA, F.J.C. New materials and products from synthetic textile waste: Development of a model for a design-oriented process development. Proceedings of the 2nd International Conference on Energy and Environment: bringing together Engineering and Economics, School of Engineering, Universidade do Minho, Guimarães, Portugal, 2015.

SAMPAIO, C.P.; MARTINS, S.B.; ALMENDRA, R.A.; MOREIRA DA SILVA, F.J.C. From solıd waste to value ınnovatıon: Proposal for a R&D process based on desıgn thınkıng, desıgn for sustaınabılıty and busıness models. In LENS/Brazil – Learning Network on Sustainability/Brazil. 1st International Symposium on Sustainable Product Service Systems and Distributed Economy. Proceedings of the 1st SSPSS&DE. Curitiba, Brazil: Núcleo de Design & Sustentabilidade, Universidade Federal do Paraná. Available at http://spssdeseminar.wix.com/1sspss-de Accessed Aug 19, 2016.

SAMPAIO, C.P.; MARTINS, S.B.; ALMENDRA, R.A.; MOREIRA DA SILVA, F.J.C. Inovação e sustentabilidade a partir de resíduos sólidos: um modelo para o processo de I&D. Livro de resumos do 5ª Encontro de Doutoramentos em Design, UA Editora, Universidade de Aveiro, Aveiro, Portugal. Available at http://ud16.web.ua.pt/abstracts.pdf. Accessed Aug 19, 2016.

SAMPAIO, C.P.; MARTINS, S.B.; ALMENDRA, R.A.; MOREIRA DA SILVA, F.J.C. Innovation and sustainability in materials, products and business models from solid waste: a value-based model for the R&D process. in: E. Delfino & C. Vezzoli, eds., Proceedings of the LeNSes Conference: Sustainable Energy for All by Design, Volume X, pp 345-353, 2016.

SAMPAIO, C.P.; MARTINS, S.B.; ALMENDRA, R.A.; MOREIRA DA SILVA, F.J.C. (2014). New materials and products from synthetic textile waste: application of abductive reasoning in a design-oriented process development, p. 511-517. In: Tradition, Transition, Trajectories: major or minor influences? ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies. (São Paulo: Blucher, 2014) ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0073.

SAMPAIO, C.P.; MARTINS, S.B.; ALMENDRA, R.A.; MOREIRA DA SILVA, F.J.C. FLOWS – A Design-based Process Model for value innovation from solid waste. Proceedings of the International Symposium on Sustainable Design (ISSD). Belo Horizonte: UFMG, 2017.

VEZZOLI, C., KOHTALA, C., SRINIVASAN, A. Product-Service System Design for Sustainability. LeNS Learning Networking on Sustainability. Sheffield, UK: Greenleaf Publishing, 2014. Available at http://www.lens.polimi.it/uploads/award/9781909493698_web.pdf. Accessed Jul. 20, 2016.




DOI: https://doi.org/10.29183/2447-3073.MIX2018.v4.n2.43-50

Apontamentos

  • Não há apontamentos.


Direitos autorais 2018 claudio pereira de sampaio, Suzana Barreto Martins