“VOZ DAS COMUNIDADES”: IDENTIFICATION AND ANALYSIS OF THE FACTORS THAT ALLOWED ITS GAIN IN SCALE

"VOZ DAS COMUNIDADES": IDENTIFICAÇÃO E ANÁLISE DOS FATORES QUE PERMITIRAM SEU GANHO DE ESCALA

Abstract

Bearing in mind the increased impact and great relevance of the “Voz das Comunidades” project – a community newspaper that gained greater prominence after the police invasion of Complexo do Alemão in 2010 –, this article aims to point out the factors that contributed for its scalability. For this purpose, the trajectory of the project and the results pointed out in the article “Scalability of social innovations: a meta-synthesis“ were analyzed, to understand the common factors between the two. The analyzed article indicates factors that promote scalability and a proposal for the concept of “environment conducive to scalability”, based on the analysis of nine cases for Social Innovation. As a result of the analysis between the trajectory of the project and the results presented in the article, it was identified two categories with decisive factors for the community newspaper to increase its impact. Promoting factors: credibility and reputation, philanthropy, and partnerships. Support factors: leadership and involvement of community members.