GREENWASHING AND BOYCOTT: CRITICAL APPRECIATION OF ACADEMIC PRODUCTION

GREENWASHING E BOICOTE: APRECIAÇÃO CRÍTICA DA PRODUÇÃO ACADÊMICA

Authors

  • Tais Pasquotto Andreoli UNIFESP - UNIVERSIDADE FEDERAL DE SÃO PAULO
  • Patrícia Cardoso Silva UNIFESP - UNIVERSIDADE FEDERAL DE SÃO PAULO

DOI:

https://doi.org/10.29183/2447-3073.MIX2024.v10.n3.121-134

Keywords:

Greenwashing, Boycott, Consumer, Academic production

Abstract

The lack of effective regulation has contributed to the proliferation of the practice of greenwashing, relegating the responsibility for identification, differentiation and protection to consumers. The article aimed to evaluate academic production regarding greenwashing and the consumer boycott movement. As a methodological procedure, a systematic review of the literature was carried out, through a bibliometric survey associated with a critical analysis of academic production with the themes of greenwashing and boycott (boycott/buycott), mapping the main scientific platforms (Capes, Proquest, Scielo , Scopus, Spell). With this, it was possible to evaluate the current state of the art on the subjects, consolidating what had been studied so far, in addition to making it possible to suggest future studies to advance the topic in academia and in practice. As a main result, it was found that there are few approaches that encompass both themes in question, jointly, emerging as an important research gap, with new studies encouraged.

Author Biographies

Tais Pasquotto Andreoli, UNIFESP - UNIVERSIDADE FEDERAL DE SÃO PAULO

Possui Graduação em Administração pela Universidade Estadual de Maringá (UEM), Mestrado em Administração pela Universidade de São Paulo (USP), Doutorado em Administração pela Universidade Municipal de São Caetano do Sul (USCS) e Pós-doutorado em Comunicação pela Universidade de São Paulo (USP). Professora Adjunta do Curso de Administração da Escola Paulista de Política, Economia e Negócios (EPPEN) e do Programa Interunidades de Pós-Graduação em Análise Ambiental Integrada da Universidade Federal de São Paulo (UNIFESP), com atuação na área de Marketing, mais especificamente, trabalhando com Marketing "Exótico", "Neuromarketing" e Comportamento do Consumidor.

LATTES: http://lattes.cnpq.br/4402149857270524

ORCID: https://orcid.org/0000-0002-9173-9294

Patrícia Cardoso Silva, UNIFESP - UNIVERSIDADE FEDERAL DE SÃO PAULO

Graduanda em Administração.

ORCID: https://orcid.org/0000-0003-2282-0678

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Published

2024-08-19

How to Cite

Pasquotto Andreoli, T., & Cardoso Silva, P. (2024). GREENWASHING AND BOYCOTT: CRITICAL APPRECIATION OF ACADEMIC PRODUCTION: GREENWASHING E BOICOTE: APRECIAÇÃO CRÍTICA DA PRODUÇÃO ACADÊMICA . ix Sustentável, 10(3), 121–134. https://doi.org/10.29183/2447-3073.MIX2024.v10.n3.121-134

Issue

Vol. 10 No. 3 (2024): Edição regular

Section

Científica

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Copyright (c) 2024 Tais Pasquotto Andreoli, Patrícia Cardoso Silva

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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