Popularidad en páginas de Facebook: ¿Qué rol cumplen las variables estructurales de la red? (DOI: 10.13140/RG.2.2.28491.41764)

Emiliano M. Gutiérrez, Juan M.C. Larrosa

Resumo


Las páginas de Facebook (FP) son puntos de reunión entre eventos y actores en las redes sociales virtuales (RSV) de esta plataforma. Empresas y eventos aglutinan actores que participan a través de los mecanismos de expresión en línea que está habilitada, a través de reacciones, etiquetados, posteo de fotos, comentarios, etc. Estas interacciones forman redes de contacto en línea. Nos proponemos investigar las variables estructurales de las redes capturadas en línea con variables estructurales de estas redes. Encontramos que diversas variables estructurales referidas a concentración o desconexión entre nodos se encuentran asociadas negativamente con la popularidad medida por el número de likes siendo, por otra parte, las FPs más populares asociadas a medios de comunicación (radios y noticias).

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